Content is an important part of your website. Your marketing plan needs to generate useful content for your clients, in accordance with your law firm’s area and publish them on your website and social media. Don’t forget that you can also hire the best SEO expert for lawyers near you to make the excellent contents to improve your law firm’s website.
Content is useful and effective for most law firms in achieving two objectives, including:
First: Content Build Your Brand / Credibility Law Firm and Lawyer That You Are Experts In Certain Fields
Often your potential clients read your content before contacting you (or before they realize they should contact you). Good content will build your credibility.
Second: Content Is An Effective Way To Generate New Business For You
Together with SEO (which we’ll cover later), the content you write can be “selected” by Google spiders and appears in search results.
For example, suppose you write “Things to do when you are in the process of a divorce”, the article can appear on Google when there are potential clients who are searching by using keywords related to your article.
You may ask: What is the format of the content?
Blogs on your website are the foundation for your content marketing strategy. Blogs are easy to write and instantly available on the internet when potential clients search for you. Blogs should give your website visitors a link to contact you (contact page), a list of lawyers in your law firm or your law firm field.
Ideally, you can write articles on your blog once a week or several times a month (minimum). It may sound difficult, but when you get used to it will be easy.
What do you need to write? Things you certainly know.
Think about what questions will come from prospects or clients when they call you.
Write down questions from your meeting with clients or inquiries coming into your website. Any questions you can write into articles. When you write articles, out there are probably many prospective clients who are looking for answers in your articles, and your website should also be integrated with the blogging platform. This means you can do blogging activities without many obstacles.